Ayodele Arowosegbe is a seasoned Brand Consultant with expertise in developing strategic content to position brands favourably with their target stakeholders.
During almost a decade career working for communication agencies in Africa, Ayodele served in various capacities including Media Relations Manager, Senior Brands Consultant and Communications Advisor. Ayodele is known for spearheading the creation and dissemination of media content as well as the development of strategies to define, strengthen and promote brands and steer them away from crisis.
He has also worked on brands in diverse industries including Oil & Gas, Real Estate, Retail, Fintech, Non-profit and Aviation.
An Award-winning novelist with a Masters in Media Enterprise from the prestigious School of Media and Communications of the Pan Atlantic University, Lagos, Ayodele had a brief stint at Goodlife Promotions as an online content developer, creating content for the Skye Bank and Eko Hotel brands.
As a young PR executive at Caritas Communications, Ayodele Arowosegbe worked on premium brands such as ExxonMobil, PanOcean, and MaineOne before moving to Zenera Consulting in 2017.
Ayodele’s engagement at Zenera Consulting includes extensive Reputation and Crisis Management for Nigerian ICT giant and creator of Remita; SystemSpecs.
At Zenera Consulting, Ayodele also worked on some of the biggest brands in Nigeria’s oil and gas industry, including the most prominent local player, Oando, the largest indigenous oil producer, Aiteo, and the owner of the largest Tank Farm in West-Africa, Petrolex.
His media expertise has also been deployed to extensively manage brand positioning for Non-Profits and religious organizations, including The Elevation Church (TEC).